THE TALENT // MICHAEL PRICHINELLO
Say hello to Michael Prichinello, the co-founder of Classic Car Club and a consultant for brands that run on a love for all things cars.
You might recognize Michael better by the digits 901. That’s his number when he hits the track.
When we asked him who his first Hollywood crush was, he hit us with a curveball answer: the 1972 Ferrari Daytona he saw for the first time in Tinseltown. That was the day Michael fell in love with cars.
Read on to see where he heads when it’s time to skip town, what his favorite LA soundtrack is, and how he gets to meetings (hint: it’s fast).
Who are you and what do you do?
I am Michael Prichinello. Co-founder of Classic Car Club and a brand consultant for those in the automotive, marketing and those that make stuff for men. Husband to Kelli, Dad to Helena, number 901 on the race track.
What’s your favorite LA story?
I have two. Riding Harleys with my friend and business partner Phil, showing up to meetings sweaty, laughing and sporting helmet head. The other was spending two days shooting the Mercedes Benz AMG-One and Louis Hamilton’s F1 car for Mercedes with my great friend Tuukka Koski. Later that day, we hosted a dinner party for friends. Tuukka makes a mean cacio e pepe.
What's your favorite L.A. soundtrack?
Jane Says by Janes Addiction
Where do you disappear to when it’s time to skip town?
Nosara, Costa Rica
Who is your ultimate LA icon?
The Black Goat DJ Muggs
Beach, mountains, or desert?
It used to be the beach. Now it’s the mountains.
It’s sunrise. Are you getting up or going to bed?
I’m definitely getting up.
Who was your first Hollywood crush?
The 1972 Ferrari Daytona I saw there that made me fall in love with cars.
