ONLINE: HIRO CLARK
Launched by fashion veteran and New York transplant Andy Salzer, the Hiro Clark men's label oozes the spirit of Los Angeles. The name alone perfectly reflects its cosmopolitan vibe, but it's obviously the range of designs that caught our eye, reflecting the iconic lifestyle and adventure that's so often associated with this sprawling megalopolis.
Salzer, obviously a keen observer, captured all that plus what he found below the shiny surface, in an edgy range of limited edition men's tees. Hiro Clark crewneck t-shirts are made from high-quality cotton jersey, emblazoned with carefully selected screen prints and texts, the designs epitomize the understated, if not laid-back, cool that everyone perceives as typically SoCal.
Presented in Hiro Clark's first release are differently themed designs, including collabs with photographer John Arsenault, who also shot the brand's beautiful launch campaign, and another talented lensman, Michael Bevilacqua.