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  • WWD

WWD

IN THE SPOTLIGHT: HIRO CLARK

History: For many, the beach is the ultimate of Los Angeles life. So after moving to California from New York in 2012, Andy Salzer began selling his line of men's t-shirts on it's sandy shores - literally. But what struck him most about LA were the struggles, or "dark optimism," of the otherwise sunny city, where "people are willing to do whatever it takes to make it." This attitude presents itself in the line's edgy graphics.

Niche: The 100% cotton, classic-fit T-shirts are produced in limited runs of each design. Despite being an unofficial uniform in Los Angeles, Salzer feels there is something missing in the men's category and hopes to make his mark in T-shirts before expanding into other areas.

Key Products: Hiro Clark has collaborated with artist Michael Bevilacqua and photographer John Arsenault. A more unexpected collaboration is Hiro Clark x Le Labo, a line of scented t-shirts based on the idea of lovers stealing each others' T-shirts and perfume.