HIRO CLARK PARTNERS WITH PETCO
People are getting more pets – and those pets are getting more clothes.
In recent years, increasing pet ownership due to shifting cultural and socioeconomic factors has impacted the growth of the pet clothing and accessories market. The shift represents the latest streetwear and luxury product frontier.
Hiro Clark, the Los Angeles based men’s T-shirt and sweats label, is the latest to enter the market. It has launched a capsule collection in partnership with Peto and 17th& Bark – Petco’s latest retail concept that features a grooming salon, veterinary hospital, JustFoodforDogs kitchen and curated merchandise selection, which is only available at the retailer’s Union Square location in Manhattan.
“You only have to go up Runyon Canyon to know that people love their dog in Los Angeles. We’ve wanted to do something for dogs for a long time, but were waiting for a big occasion to introduce our take on essentials for humans and their furry friends,” said Andy Salzer, founder of Hiro Clark.
There is also a dress-to-match component so pet owners can join their four legged friends with two T-shirt options with printed slogans such as Pet Me and Woof.